Admittedly, I am not a salesperson nor do I sell for a living, but what I have always been and will always be is a customer. We often hear about seminars, training sessions, and webinars that focus on how to sell better, faster, and more efficiently, which can be helpful in providing new techniques, but nothing can teach you better than experience. You too are a customer and your customer perspective and experience will make you a better salesperson.
Making your Dealership blog posts informative, creative, and relatable; is a game changer. Get out of the driver seat for a moment and see the world from the backseat, by imagining, as a customer, what you would want to learn more about in or about your vehicle, the brand, or local area and then write it down.
This is much easier said than done, I know, for it is not always easy to put hands to keyboard and write, therefore I have come up with five idea generating ways to help you turn your dealership’s blog around, which will help drive more traffic to your blog and create more shares on your blog posts.